Horse Dressage Logo
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Ovation Dressage Tee $13 Features the dressage-discipline horse logo print. Made of cotton/spandex jersey. |
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Ovation Dressage Tee – Sweet Mint with Storm Cloud – Ladies Large $13 Features the dressage-discipline horse logo print. Made of cotton/spandex jersey.Color: Sweet Mint with Storm CloudSize: Ladies Large |
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Da Vinci Plain Raised Padded Dressage Browband $20.95 DaVinci Plain Raised Padded Dressage Browband Black Horse Size |
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Mountain Horse Victoria Dressage Boot $287.1 Exceptional craftsmanship makes the Victoria Dressage Boot stand out from the rest. Designed specifically for the serious dressage rider, the zipper is thoughtfully positioned forward of center on the inside of the boot, allowing seamless contact between your leg and your horse, while still maintaining a streamlined silhouette. An elegant dress boot with classic features and made in supple, full grain leather.THE LEG: Moderate Spanish cut topSoft pigskin napa liningStrong and durable full length YKK Vislon zipper on front, inside calfCovered, inside elastic gusset for a comfortable fitTHE FOOT: Spur restErgonomically-designed removable EVA insoleTHE SOLE: Built-in steel shank for increased stabilityDurable and slim-contour designed outsole has dirt repellent tread zones and provides an enhanced grip in the ironMaterial: Full grain leather.Lining: Pigskin napa. |
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Passier PSL-D Dressage $4719.95 PASSIER PSL Dressage Saddle PASSIER PSL Dressage Saddle: Classic dressage saddle featuring long stretch leather knee panels on flaps and stretch leather seat. This unique stretch leather expands and molds to the rider’s seat and knee providing extra comfort and a self-conforming fit not available in any other saddle. The flexible cutback PASSIER PS tree fits perfectly on the dressage horse. Long billets prepunched for conversion to short billets for long girth if required. Smooth grain German leather. Regular tree width. Fittings not included with Saddle. |
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(NEW 2012 MODEL) Wintec Isabell Dressage Saddle with CAIR $1299 Click either Logo To Learn More and Watch Videos! Experience the world’s leading dressage saddle, the Bates Isabell, in a synthetic version with the added benefits of being lightweight, durable, easy-care and an amazing value for the money. World renowned Dressage Rider, Isabell Werth’s high performance saddle.My saddle is one of the proudest achievements of my dressage career. I believe we have created the perfect seat for the rider and unprecedented comfort for the horse. Isabell WerthFeatures: Supports a correct dressage position with an ultra narrow waist and deep seatA seamless transition from your seat through the length of your leg offers ultra close contactIdeal for use in all levels of competition and trainingPerformance materials ensure superior fit, comfort and stabilityIncludes an adjustable Y-Girthing and Flexibloc SystemThe Isabell saddle is also available in BatesFluidly working with your horse’s muscles, the revolutionary CAIR Cushion System replaces traditional fillings in your saddle with air. The cushioning nature of air encourages your horse to soften, relax and engage. Seated closer to your horse, you become simply an extension of one another.Features the EASY-CHANGE Gullet system for a custom fit. Saddle comes with medium width gullet – other gullets sold separately.Ask about our TEST RIDE PROGRAM |
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Veredus Piaffe Shield Dressage Horse Boot $204.2 Revolutionary overreach boot designed for protection of the whole heel area. Designed specifically for Dressage. The particular anatomic shape and protective material gurantees a perfect fit on the horse’s heel to give total protection.Anatomically designed protection in an elastic material that conforms perfectly to the horse’s foot, therefore eliminating rotation of the overreach boot itself.Extra carbon protection on heel area, which is at particular risk of injury and bruising.Double point fastening to ensure perfect fitting.Quick-release tips in non-deformable FLEXTAN on stainless-steel hooks. |
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(NEW 2012 MODEL) Bates Innova Dressage Saddle $2299 Click either Logo To Learn More and Watch Videos! From the original BATES, AUSTRALIA. The Bates Innova is the most innovative dressage saddle in the world. Groundbreaking innovations include the Contourbloc, anatomically contoured to the rider’s leg making it distinctly unique. Ride with confidence enjoying unprecedented security, as your leg effortlessly rides in and behind the bloc with no restriction. Contourblocs function in partnership with a deep, yet surprisingly open seat, providing instantaneous comfort, and a seamless transition for total engagement through effective communication. Innova features the ultimate performance panel with the CAIR Panel System for even weight distribution and the ultimate comfort for your horse. Couple this with the EASY-CHANGE Gullet System for unsurpassed flexibility in achieving an optimal fit.ENGAGE INNOVATION AND RIDE WITH CONFIDENCE.The Bates Innova features the revolutionary CAIR Panel System to facilitate greater communication, offering the ultimate comfort for your horse. Couple this with the EASY-CHANGE Gullet System and you achieve unsurpassed flexibility for an optimal fit for your horse, giving them the freedom to perform at their natural best. Click here for more information. |
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(NEW 2012 MODEL) Wintec Pro Dressage Saddle with Cair $799 Click either Logo To Learn More and Watch Videos! The new Wintec Pro Dressage achieves unprecedented comfort while supporting a correct and secure dressage position. Feature an ultra narrow waist enabling greater communication and contact between you and your horse.A cutting edge dressage saddle that includes top performance featuresIdeal for use in all levels of competition and trainingFacilitates a well balanced position and contact between horse and riderPerformance materials ensure superior fit, comfort and stabilityFeatures include adjustable Y girthing system and flexibloc systemFluidly working with your horse’s muscles, the revolutionary CAIR Cushion System replaces traditional fillings in your saddle with air. The cushioning nature of air encourages your horse to soften, relax and engage. Seated closer to your horse, you become simply an extension of one another.Features the EASY-CHANGE Gullet system for a custom fit. Saddle comes with medium width gullet – other gullets sold separately.Ask about our TEST RIDE PROGRAM |
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(NEW 2012 MODEL) Wintec Pro Dressage with Countourbloc Saddle with Cair $889 Click either Logo To Learn More and Watch Videos! The new Wintec Pro Dressage with Contourbloc achieves unprecedented comfort while supporting a correct and secure dressage position. The saddle features an ultra narrow waist enabling greater communication and contact. The Contourbloc further enhances confidence and security.A cutting edge, dressage saddle that includes top performance featuresRevolutionary Contourbloc, offers exceptional support and stabilityIdeal for use in all levels of competition and trainingFacilitates a well balanced position and contact between horse and riderPerformance materials ensure superior fit, comfort and stabilityFeatures include adjustable Y girthing systemFluidly working with your horse’s muscles, the revolutionary CAIR Cushion System replaces traditional fillings in your saddle with air. The cushioning nature of air encourages your horse to soften, relax and engage. Seated closer to your horse, you become simply an extension of one another.Features the EASY-CHANGE Gullet system for a custom fit. Saddle comes with medium width gullet – other gullets sold separately.Ask about our TEST RIDE PROGRAM |
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(NEW 2012 Model) New Bates Dressage Cair Saddle $1637.85 Click either Logo To Learn More and Watch Videos! The New Bates Isabell dressage Saddle is crafted In the finest quality European leather, this saddle provides the ultimate connection with the horse through a seamless, ultra-narrow transition from the seat through the length of the leg. The saddle offers tremendous support for the dressage horse through the anatomic shaping of the tree, generous panel design and world leading performance systems. And, the CAIR Cushion system allows for complete freedom of movement. |
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(NEW 2012 Model) New Bates Dressage Flocked Saddle $1637.85 Click either Logo To Learn More and Watch Videos! Crafted In the finest quality European leather, this saddle provides the ultimate connection with the horse through a seamless, ultra-narrow transition from the seat through the length of the leg. The saddle offers tremendous support for the dressage horse through the anatomic shaping of the tree, generous panel design and world leading performance systems. With flocked panels. |
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101 Dressage Exercises Book $30 Dressage Exercises for Horse & Rider features a full arena diagram and step-by- step instructions for each exercise. The exercises address all levels of riders, starting with the basics and moving up the levels. Training tips and masterly guidance make this an indispensable reference for all dressage riders. Even Western riders interested in enhancing their performance will find these foundational exercises useful. |
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Wintec Elastic Dressage Girth $41.25 Two inches of elastic in the center of the this high performance dressage girth allow it to stretch with the horse as you work. Pressure is evenly transferred over the whole surface of the girth with no pressure points or ridges. Elimination of pressure points combined with soft anti galling material makes the Wintec Elastic Dressage Girth one of the most comfortable girths on the market. Girth has stainless steel roller buckles. |
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(NEW 2012 MODEL) Wintec 500 Dressage Saddle with Cair $539 Click either Logo To Learn More and Watch Videos! The new Wintec 500 Dressage Saddle sets new standards in comfort and performance helping position the rider correctly. New and improved Equileather provides a super soft and grippy seat for greater security in the saddle.Features: A modern, stylish dressage saddle with performance featuresThe perfect saddle for riders progressing in their Dressage careerExtremely comfortable seat that facilitates a well balanced positionPerformance materials ensure superior fit, comfort and stabilityFeatures include Y-girthing, ergonomic stirrup bar, and flexibloc systemFluidly working with your horse’s muscles, the revolutionary CAIR Cushion System replaces traditional fillings in your saddle with air. The cushioning nature of air encourages your horse to soften, relax and engage. Seated closer to your horse, you become simply an extension of one another.Features the EASY-CHANGEGullet system for a custom fit. Saddle comes with medium width gullet – other gullets sold separately.Ask about our TEST RIDE PROGRAM |
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(NEW 2012 MODEL) Wintec Isabell Flocked Dressage Saddle $1299 Click either Logo To Learn More and Watch Videos! TheWintec Isabell Dressage Saddleis an updated model designed in conjunction with World Dressage Champion, Isabell Werth. Designed exactly as the Bates Isabell, but made with Wintec’s Easy-Care, Super-Grip Equisuede.The Wintec Isabell Dressage Saddle features include:Traditional flocked panelsDeep seat with an ultra narrow and low waist to support a correct dressage positionRecessed stirrup channcel to eliminate interference with rider’s legEquisuede Seat is extremely comfortable with a surface softer than leather with the perfect level of gripAdjustable Flexibloc System enables the rider to individually tailor their own knee supportAdjustable Y-Girthing System secures the front and back of the saddle with equal pressure. Position of the Y-Girth Points can be adjusted to individually suit the horse’s shape.Ergonomic stirrup bars facilitate closer contactNew Generation Easy-Change Gullet System provides a custom fit for many different horses so you can change your gullet and not your saddleWeatherproof, durable, and easy care to save time and hassle! |
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(NEW 2012 MODEL) Wintec Isabell Dressage Saddle with Flock $1299 Click either Logo To Learn More and Watch Videos! Experience the world’s leading dressage saddle, the Bates Isabell, in a synthetic version with the added benefits of being lightweight, durable, easy-care and an amazing value for the money. World renowned Dressage Rider, Isabell Werth’s high performance saddle.My saddle is one of the proudest achievements of my dressage career. I believe we have created the perfect seat for the rider and unprecedented comfort for the horse. Isabell WerthFeatures: Supports a correct dressage position with an ultra narrow waist and deep seatA seamless transition from your seat through the length of your leg offers ultra close contactIdeal for use in all levels of competition and trainingPerformance materials ensure superior fit, comfort and stabilityIncludes an adjustable Y-Girthing and Flexibloc SystemThe Isabell saddle is also available in BatesFeatures the EASY-CHANGE Gullet system for a custom fit. Saddle comes with medium width gullet – other gullets sold separately.Ask about our TEST RIDE PROGRAM |
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(NEW 2012 MODEL) Wintec Pro Dressage Saddle with Flock $749 Click either Logo To Learn More and Watch Videos! The new Wintec Pro Dressage achieves unprecedented comfort while supporting a correct and secure dressage position. Feature an ultra narrow waist enabling greater communication and contact between you and your horse.A cutting edge dressage saddle that includes top performance featuresIdeal for use in all levels of competition and trainingFacilitates a well balanced position and contact between horse and riderPerformance materials ensure superior fit, comfort and stabilityFeatures include adjustable Y girthing system and flexibloc systemFeatures the EASY-CHANGE Gullet system for a custom fit. Saddle comes with medium width gullet – other gullets sold separately.Ask about our TEST RIDE PROGRAM |
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TuffRider Dressage Show Coat Ladies $86 Your ladies Dressage show coat will keep you looking polished in the arena with 4 silver, antique horse head front buttons and a rear, two-button vent. Dry clean. 94% Polyester, 6% Lycra. |
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(NEW 2012 MODEL) Bates Isabell Dressage Saddle Classic Flock $2699 Click either Logo To Learn More and Watch Videos! World renowned Dressage Rider, Isabell Werth’s high performance saddle. Effortlessly aligns rider position for superior performance. A deep and ultra close contact seat ensures improved communication. Maximizes freedom of movement and comfort for your horse. Innovations include uniquely positioned Ergonomic Stirrup Bar, adjustable Y-Girthing and Flexibloc Systems. |
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(NEW 2012 MODEL) Bates Isabell Dressage Saddle with CAIR $2699 Click either Logo To Learn More and Watch Videos! World renowned Dressage Rider, Isabell Werth’s high performance saddle. Effortlessly aligns rider position for superior performance. A deep and ultra close contact seat ensures improved communication. Maximizes freedom of movement and comfort for your horse. Innovations include uniquely positioned Ergonomic Stirrup Bar, adjustable Y-Girthing and Flexibloc Systems. |
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Puff Pad Dressage Style $24 Puff Pad Pillow Pads. Authentic Pillow Pad. Soft, pillow pad, top and bottom 100% cotton with thick poly fiber filler. A Puff Pad disperses pressure points, preventing many back problems. All horses benefit from the cushioning effect of a Puff Pad because the fiber filling acts as a shock absorber, breathes absorbing and evaporating moisture, molds to every horse and saddle. No straps. Dressage Pillow Pad. Larger 25 x 40 size for longer flap dressage saddles. |
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Bates Wide Dressage Cair Saddle $1845 The Bates Wide Dressage Saddle is acutting edge dressage saddle specially designed for the wider horse that supports an optimal dressage position for the rider with unparalleled comfort. It achives unprecedented comfort for the rider, supporting and optimal dressage position.Features include uniquely positioned stirrup bar, utilisation of the EASY-CHANGE Gullet System WIDE, adjustable Y-Girthing and Flexibloc Systems.CAIR Cushion system distributes weight across the panel, virtually eliminating pressure points for better performance and freer movement of horseNew Generation Easy-Change Gullet System Wide helps customize saddle fit to your horse’s wither |
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Wintec Chafeless Elastic Dressage Girth $47.3 This girth has all the advantages of the original elastic girth but with the addition of a curved shape, which reduces the width of material behind the horse’s elbows helping to prevent pinching of the horse’s skin. The equisuede surface of the Pro Elastic Girth looks and performs stunningly when used to complement the Wintec Pro Dressage or Wintec Isabell saddles. |
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COLLEGIATE Convertible Intellect Dressage Saddle $1097.95 Great quality craftsmanship made from a great company. This dressage saddle will make you and your horse feel at home in both style and comfort. Elegantly designed saddle suitable for all levels of dressage. Features a deep seat, large flaps, large knee rolls, plus the Easy-Change Gullet System (sold separatly) to provide the best fit for your horse. |
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(NEW 2012 MODEL) Wintec Pro Dressage with Countourbloc Saddle with Flock $839 Click either Logo To Learn More and Watch Videos! The new Wintec Pro Dressage with Contourbloc achieves unprecedented comfort while supporting a correct and secure dressage position. The saddle features an ultra narrow waist enabling greater communication and contact. The Contourbloc further enhances confidence and security.A cutting edge, dressage saddle that includes top performance featuresRevolutionary Contourbloc, offers exceptional support and stabilityIdeal for use in all levels of competition and trainingFacilitates a well balanced position and contact between horse and riderPerformance materials ensure superior fit, comfort and stabilityFeatures include adjustable Y girthing systemFeatures the EASY-CHANGE Gullet system for a custom fit. Saddle comes with medium width gullet – other gullets sold separately.Ask about our TEST RIDE PROGRAM |
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Equi-Bette PTD Dressage Saddle $715.95 EQUI-BETTE Model PTD Dressage Saddle EQUI-BETTE Model PTD Dressage Saddle: A classic saddle. The EQUI-BETTE PTD dressage saddle style has been a favorite of world renowned professionals and competitors for generations. The EQUI-BETTE PTD dressage saddle features a cutback head to fit every type of horse. The deep EQUI-BETTE PTD tree fits both horse and rider to perfection, keeping the rider deep in the seat for correct balance and perfect control. Long extended flaps are molded over modest knee rolls on the French panels. Made of premium quality German bridle leather in a dark Brown color with a hand waxed finish. |
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Ovation Dressage Crank Caveson – Black – Horse $72 Made in Italian hand finished leather. Color: BlackSize: Horse |
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Gold Medal Piaffe Dressage Saddle $2319.95 GOLD MEDAL Piaffe Dressage Saddle GOLD MEDAL Piaffe Dressage Saddle GOLD MEDAL Saddlery has taken the similar design of the popular COUNTY COMPETITOR and Crosby Prix St. George dressage saddles and improved and refined the saddle to a superior high level dressage saddle. The Piaffe is made on a deep seat beechwood laminated spring-tree with narrow twist to put the rider into the seat and give close contact with the horse. A genuine pigskin seat is used because of its durability over grained leather seats which stretch and wear through, thus distorting the rider’s seat. French panels are wool flocked to allow the saddle to mold to the natural conformation of the horses back for the ultimate in fit and a correct seat position. Flap and panel have been designed to promote greater closeness and contact. Long chrome leather saddle billets require a short dressage girth. Saddle flap is looped on backside for billets to restrain flap. Made in England of the finest quality oiled saddle leather. |
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ThinLine Dressage Bridle with Flash Noseband $242.1 ThinLine padding in the noseband and crown provides equal pressure distribution in the areas your horse needs it most to perform at his best. ThinLine’s anti-fungal feature and breathability make it the perfect lining choice to keep your horse comfortable and their skin healthy. Each dressage bridle comes with a pair of standard 54 ThinLine Reins, which are no-slip and aid in creating soft, supple contact and feel, and this combo will provide a one-two punch to increased performance and scores! |
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ThinLine Dressage Bridle with Plain Noseband $242.1 ThinLine padding in the noseband and crown provides equal pressure distribution in the areas your horse needs it most to perform at his best. ThinLine’s anti-fungal feature and breathability make it the perfect lining choice to keep your horse comfortable and their skin healthy. Each dressage bridle comes with a pair of standard 54 ThinLine Reins, which are no-slip and aid in creating soft, supple contact and feel, and this combo will provide a one-two punch to increased performance and scores! |
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Breyer WEG Games Stablemate Para Dressage – BH9122 $4.5 Palomino Para Dressage Horse. This authentically sculpted Stablemate horse represents, in miniature (1:32 scale), one of the eight disciplines of the 2010 ALLTECH FEI World Equestrian Games. Some of the bravest and most determined equestrian competitors are the riders. Often competing on borrowed horses, they overcome a variety of obstacles posed by their disabilities to compete in the Para Dressage event of the World Equestrian Games. |
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Ovation Airform Chafeless Dressage Girth $30.6 The award winning Easy-Care Airform girth is horse and user friendly. Cushioned and textured for air flow, it stays incredibly soft no matter how much use it gets. Can be sponged clean in seconds. Hypo-allergenic. Made with stainless steel roller buckles to extend the use of the girth straps and your hands. Keeps hold the dressage girth neatly in place. |
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Professionals Choice SMX Dressage Girth $55.95 Perfect in form and function, the SMx Dressage Girth is practical with elastic and roller buckles on both ends. More comfortable for your horse than traditional leather because it doesnt have to be over-tightened. The non-slip neoprene ensures that your saddle will stay secure and the handy detachable neoprene back makes it easy to wash. Great for training or competition. Available in Black only. |
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Equi-Prene Three Buckle Lonsdale Dressage Girth $35.95 Pro-Thane Anti-Gall Girths. Rubberized fabric girths designed for the ultimate comfort of your horse. Anti-gall girths made from non-irritating, waffle weave poly-urethane foam that is strong, soft, easily cleaned and will not absorb sweat or bacteria. Stainless steel roller girth buckles. Washes easily in bucket of water and soap. Equi-Prene 3-Buckle Lonsdale Dressage Girth. Classic dressage girth with third buckle set for flap girth. |
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Equi-Bette Grand Prix Dressage Girth $103.95 EQUI-BETTE Grand Prix Dressage Girth. Patent Pending. The finest girth made for the highest level of dressage competition. Made from full grain English tannage leather, padded and lined over saddler’s felt that conforms with the girth to the horse. Stainless steel roller buckles. Double elastic end. |
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TuffRider Dressage Shadbelly $180 Elegance made affordable. Properly tailored for a superb look, made in 100% polyester with antique silver horse head buttons. Complete with vest points. |
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Roma Kool Dressage Whip $9 Roma Brand Quality. Products made from the finest materials with a complete line horse. Depend on Roma products for great quality and price. |
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Roma Warendorfer Dressage Whip $15.15 Roma Brand Quality. Products made from the finest materials with a complete line horse. Depend on Roma products for great quality and price. |
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Ovation Pro Dressage Girth $40.5 Keep your horse extremely comfortable. Easy to clean removable no-slip hook & loop backing. Stainless steel roller buckles and double elastic at both ends. |
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TuffRider Ladies Dressage Show Coat Plus $89.95 Our Popular Ladies Dressage Show Coat Is Now Available In Plus Sizes! It Will Keep You Looking Polished In The Arena With 4 Silver, Antique Horse Head Front Buttons And A Rear, Two-Button Vent. Dry Clean. 94% Polyester, 6% Lycra. |
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Breyer WEG Games Stablemate Dressage – BH9117 $4.5 This Stablemates horse represents, in miniature, one of the eight disciplines of the 2010 Alltech FEI World Equestrian Games. Dressage requires a specific type of equine athlete with the capacity to perform demanding movements, like the piaffe and the passage. This WEG line was released spring of 2010, then retired at the end of 2010. |
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Dressage Loverz Stocking $25 Santa’s Holiday Horse Stockin’ Kits. One-stop shoppping for your equine friends and family. Includes 1 of each of the following:Christmas Stockings – Dapple GreyHorse Head Hand Warmers, Red Arena Board with pen, RedClear Rain PonchoBlue Plush Horse CharmHand Warmers – 1pkToe Warmers – 1pkSuggested Retail – $49.95 |
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Tekna Contour Dressage Girth $65.7 Shaped to fit your horse, this sculpted girth allows freedom of the elbow and distributes pressure across a greater area for more comfort. It features elastic on both ends, stainless steel roller buckles, center D-ring and soft waffle weave padding for the utmost comfort. Made of QUIK-CLEAN material. |
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(2011 Model) Wintec 500 Dressage Saddle with Cair $623.8 The new Wintec 500 Dressage Saddle sets new standards in comfort and performance helping position the rider correctly. New and improved Equileather provides a super soft and grippy seat for greater security in the saddle.Features: A modern, stylish dressage saddle with performance featuresThe perfect saddle for riders progressing in their Dressage careerExtremely comfortable seat that facilitates a well balanced positionPerformance materials ensure superior fit, comfort and stabilityFeatures include Y-girthing, ergonomic stirrup bar, and flexibloc systemFluidly working with your horse’s muscles, the revolutionary CAIR Cushion System replaces traditional fillings in your saddle with air. The cushioning nature of air encourages your horse to soften, relax and engage. Seated closer to your horse, you become simply an extension of one another.Features the EASY-CHANGEGullet system for a custom fit. Saddle comes with medium width gullet – other gullets sold separately.Ask about our TEST RIDE PROGRAM |
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(2011 Model) Wintec Isabell Flocked Dressage Saddle $1377.1 TheWintec Isabell Dressage Saddleis an updated model designed in conjunction with World Dressage Champion, Isabell Werth. Designed exactly as the Bates Isabell, but made with Wintec’s Easy-Care, Super-Grip Equisuede.The Wintec Isabell Dressage Saddle features include:Traditional flocked panelsDeep seat with an ultra narrow and low waist to support a correct dressage positionRecessed stirrup channcel to eliminate interference with rider’s legEquisuede Seat is extremely comfortable with a surface softer than leather with the perfect level of gripAdjustable Flexibloc System enables the rider to individually tailor their own knee supportAdjustable Y-Girthing System secures the front and back of the saddle with equal pressure. Position of the Y-Girth Points can be adjusted to individually suit the horse’s shape.Ergonomic stirrup bars facilitate closer contactNew Generation Easy-Change Gullet System provides a custom fit for many different horses so you can change your gullet and not your saddleWeatherproof, durable, and easy care to save time and hassle! |
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(2011 Model) Wintec Isabell Dressage Saddle with Flock $1377.1 Experience the world’s leading dressage saddle, the Bates Isabell, in a synthetic version with the added benefits of being lightweight, durable, easy-care and an amazing value for the money. World renowned Dressage Rider, Isabell Werth’s high performance saddle.My saddle is one of the proudest achievements of my dressage career. I believe we have created the perfect seat for the rider and unprecedented comfort for the horse. Isabell WerthFeatures: Supports a correct dressage position with an ultra narrow waist and deep seatA seamless transition from your seat through the length of your leg offers ultra close contactIdeal for use in all levels of competition and trainingPerformance materials ensure superior fit, comfort and stabilityIncludes an adjustable Y-Girthing and Flexibloc SystemThe Isabell saddle is also available in BatesFeatures the EASY-CHANGE Gullet system for a custom fit. Saddle comes with medium width gullet – other gullets sold separately.Ask about our TEST RIDE PROGRAM |
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Let’s Ride Horse and Pony $19.99 This software is BRAND NEW. Packaging may differ slightly from the stock photo above. Please click on our logo above to see over 15,000 titles in stock…. |
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Horse Illustrated Championship Season $84.90 This software is BRAND NEW. Packaging may differ slightly from the stock photo above. Please click on our logo above to see over 15,000 titles in stock…. |
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Horse & Equestrian Web Design Elements – Templates, Logos and Photos $69.95 Horse, Equine and Equestrian themed CD contains a collection of HTML web templates, layouts, CSS files, images, logos, and photographs all related to a horses. The CD is perfect for a small horse related business like a riding stable, horse show, large animal vet, farrier or others in the equine industry. The CD can be used businesses, needing to create a website, or promotional materials to prom… |
Who is your target market?
Did you answer with “people” or something similar? Then your business probably won’t last long. As someone wise once said, “If you market to everyone, you market to no one.”
Before you create your sales page — heck, even before you create your product — you need to know who you will be marketing to. You need to understand your niche.
Now, niches come in all sizes. For example, “horse lovers” is a niche, but a very broad one that might be difficult to market to. However, “horse lovers who follow dressage” is a much more targeted niche. So, what is a niche and how do you define one?
First, what is a niche? A niche, within the context of business, is a tightly targeted market comprised of people who hold specific characteristics in common that are related to buying behavior.
There are several ways to define a niche. But your first step needs to come from within. Who do you want to spend your time working with? What kinds of people do you enjoy helping? What kinds of people do you care deeply about and want to help grow and prosper?
Remember, you’ll be building your business around your niche, so you don’t want to build it around a niche you don’t like. For example, I’m not too keen on working with arachnocologists (people who study spiders, scorpions, ticks and other eight-legged bugs) — not to say they aren’t nice people, I just find spiders and other arachnids pretty darn icky. So, I’m not going to build a business for that niche.
This little exercise might not give you a very narrow niche, but it is a good start. For example, lets say you love working with horse lovers. That’s good! Now you need to narrow that down a bit, at least for your first line of products and services.
So, how do you do that? Well, how can you divide horse lovers into smaller groups?
- How about geographically: horse lovers in the upper north west U.S.
- How about by gender: women horse lovers
- How about by age: horse lovers over the age of 50
- How about demographically: horse lovers with an income of at least $75,000
- How about psychographically: horse lovers who follow dressage
Do you see what I’m getting at? By using several different criteria, you could come up with a very targeted niche, such as teen horse lovers from the midwest. Now you’ve got a niche that should be easy to communicate with. You can understand their needs and desires and can market to them in a way that they can identify with.
This is the key to improving your bottom line. Better sales copy that is targeted to your niche will convert at a higher rate. If you product or service is niched enough, you might even be able to charge more for it!
Carma Spence-Pothitt is a business coach specializing in product and service development. She helps clients give birth to their unique products and services, providing coaching, consulting and training services in branding, marketing and web presence. To learn more about this topic, visit www.marketingvortexsystem.com
Put Carma’s 15+ years of marketing and public relations experience to work for you! visit her website at The Product Midwife.com
Endorsement (20 characters…)?
I was wondering if some sort of endorsement in jumping/dressage competitions is allowed (such as a logo appearing on the horse’s saddle pad)? I’ve never seen this sort of thing; there seems to be a pretty uniform look with all horses and riders.
Oh, and another thing: what are these things called (on the horse’s head)? http://www.ohja.ca/images/layout/Horse2.gif
Thanks everyone!
Your allowed it in jumping alright the name of the horse, yard whatever.. Not in dressage it has to be a white saddled shaped numna.. Same applys for eventing you must only use a white saddle shaped one again but as far as I know there is a exception in the jumping section of it but it has to be a plain solid coloured one with no markings xx